As we near the end of this year’s Entrepreneur Academe programme, Nikki Cochrane tells us about Digital Mums.

Screen Shot 2015-11-25 at 17.46.36Digital Mums is revolutionizing the way adults learn new skills and harnessing the power of online communities. Our current flagship Programme ‘Becoming a Strategic Social Media Manager Freelancer’ sells out months in advance and the demand continues to grow. We are extremely proud that our completion rates stand at 95% compared to the average MOOCS which average at around 5-7%.  And this is all down to our bespoke teaching methodology and instructional design based on Live Learning theory and real world application.

Looking back over the last 12 months it’s been an incredible year for our team. We’ve had an ‘all-systems-go’ mentality and the speed we’ve maintained means we’ve achieved a lot in that time.  In January 2015, Kathryn and I were able to give up our ‘other’ jobs to work full time at Digital Mums and this was thanks to our first seed funding curtesy of The Big Issue Invest.

In April we won a place on the 2016 Angel Academe a programme for female entrepreneurs who meet monthly and given access to brilliant high quality advice from an amazing  network of very experienced business people, not to mention their network of mentors who have supported us across all areas of our business.

Fast forward 12 months to present day, we’ve had 220 dedicated, talented, and hard-working students undertake our training and learn how to do the hustle. They’ve helped over 200 businesses and charities grow their online communities. Our own team has grown from the original two to an impressive fifteen all working flexibly in various full-time and part-time roles.

Over the last 6 months we’ve been featured in The Telegraph, the Mail Online, The Guardian, The Observer and The Huffington Post called us ‘Game Changers’. To say the idea has resonated with people is an understatement. And we’ve just raised £275K which will enable us to scale the business.

We’ve also just launched our second Live Learning Programme in October and currently set up The Digital Mums Foundation  – a bursary and mentoring scheme to support women who can’t afford to do our training to be able to create new career opportunities for themselves.

Most importantly, we’ve been achieving what we set out to do – supporting mothers to find work that works for them. We’ve had 68 Digital Mums graduate to date and have supported 100% of those who have wanted work into part-time, flexible employment, barring those we’re currently in the process of placing.

It’s been a rollercoaster for the last twelve months, successful beyond any of our wildest dreams. We’ve met and worked with so many amazing people and organization’s that it beyond beggars belief.

And the future? The words bigger and better spring to mind.

Kathryn and I originally dreamed of becoming entrepreneurs because we wanted more freedom and flexibility over our own working lives. It’s apt that by doing so, we’ve created a business that revolves around helping other women to do the same.

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