Reason #1: It’s Fun!

I’ve worked with digital media startups for longer than I care to remember. The passion, energy and talent of the entrepreneurs I meet is both amazing and infectious.

Most of the time my relationships with startups are informal: a bit of mentoring and help with introductions to potential partners, customers and investors, making sure they’re aware of the right networks and so on. Even a small intervention can make a big difference at this stage and the feeling of satisfaction when an introduction develops into something is great.

I also have a small investment in a company. Not a tech company I must admit, but a startup nonetheless. Watching them grow, learn and deal with the constant challenges is the best fun I’ve ever had at work.